VISIBILITY is what every professional seeks, whether in business, entertainment or speaker. It is the crucial ingredient that can make producer/director X the most sought after, actor/actress Y the most popular, and business person Z the most highly paid in the industry. It’s what makes a Tony Robbins known world wide.
PUBLICITY/BUZZ, The definition of which is the capturing the attention of consumers and the media to the point where talking about your brand (Word of mouth marketing) becomes entertaining, fascinating and newsworthy, a conversation starter.
VIRAL MARKETING-VIRAL ADVERTISING -VIRAL PUBLICITY
We use the web and Internet as an effective tool in creating buzz, marketing, branding and delivery of information to lead people to YOU.
BRANDING
Today if you want to find work, book jobs, and have a Career? You’ve got to KNOW WHO YOU ARE. You’ve got to know what YOUR BRAND IS AND YOU HAVE TO TELL PEOPLE THAT.
Discover a sizzling On Camera Persona that results in higher booking ratio
THE PYGMALION PRINCIPLE
THE PYGMALION PRINCIPLE: This is the principle that people can now be manufactured into, and marketed as celebrities in any field. We use this as our guding principle of working with clients.
The transformation process use is a marketing and communication plan to systematically elevate visibility into celebrities. The manufacturing and marketing of people as products is a art and science all its own.
Today, the terms we use to describe the highly visible-celebrities, stars, superstars, icons, gurus-are very different. The fact is high visibility has become a valuable commodity all by itself. It is an entity that stands alone, independent of accomplishment, sacrifice, or heroics.
Social Network Publicity
Let's talk about social networking as a Publicity tool. First, there is no point in having a MySpace, Facebook or any other profile unless you are going to keep it active. If you are not going to log in daily or at the very least weekly, don't bother having one. It will just send the wrong message. It takes a lot of time to work it, so if you are not ready to spend the time, then don’t start.
If you are a celeb -- fans will think you don't really care about them. If you are in business -- people will think you are disorganized and neglectful. Messages and add requests received on a social network profile must be handled in a timely manner (just as if they came from your primary web site).
To present a good image, you must also guard your content. Don't accept all add requests. That will turn your profile into nothing more than a joke. When it comes to social networking friends, it's about quality, not quantity. You must make the time to actually screen them, or again don't bother having a profile. Don't accept irrelevant add requests either. In other words, make the effort to keep it all real. You should also set your preferences to pre-screen all comments people may want to post on your profile. Decline anything not in keeping with the image you want to present. Don't allow raunchy sexual photos or foul language, and don't allow random people to use it for their own advertising. Otherwise, your profile will quickly become irrelevant, boring and less than legitimate.
Remember, a profile is just another form of web site. It's part of your public persona. Before adding anything -- consider the impression it will have on those viewing it.
